概述
In an era of global, 数字化, interactive business environments, Marketing offers one of the best career opportunities for today’s business students. Marketing is a broad field which includes activities related to selecting, 设计, 包装, 定价, advertising/promoting, 销售, 分发, and servicing a product in the domestic and/or international market的地方. It is the driving force in most businesses.
Marketing is critically examined from the perspective of the consumer/client, 经济, 技术, legal/political issues, and ethical/social responsibility. Marketing classes integrate theory and practical applications while applying related business knowledge of information 技术, 会计, economics and management principles.
为什么是大湾?
• Marketing faculty members and college staff consistently strive for excellence through continuous improvement in teaching and learning, by employing 技术, adapting to new learning tools and engaging students in critical thinking.
• The Marketing Program is focused on delivering quality, marketable and transferable education, inspired by innovation and the entrepreneurial spirit.
• The 证书 program can be completed on a full or part-time basis and courses are offered during the day, 晚上, 和在线.
职业选择
Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student-a desk job as a market research analyst, or travel and excitement with the public as a salesperson, 零售商, or public relations person.
职称 | 平均工资 |
销售经理 | $130,600 |
Marketing Specialists | $78,880 |
广告 & 促销经理 | $138,700 |
销售代理 | $57,000 |
The careers listed may require additional education. For more information about the outlook and trends, please visit the Bureau of 实验室or Statistics.
相关的学位
课程大纲
The classes and coursework required is as follows:
销售 & 数字营销 证书
进程ID | 课程 | 理论 | 实验室 | 学分 |
---|---|---|---|---|
BUS110G | Introduction to 业务 | 3 | 0 | 3 |
MKTG101G | Introduction to Marketing | 3 | 0 | 3 |
MKTG224G | 销售 and 销售 Management | 3 | 0 | 3 |
MKTG201G | 业务 Relationship Management | 3 | 0 | 3 |
BUS209G | Principles of Global 业务 | 3 | 0 | 3 |
BUS210G | Organizational Communications | 3 | 0 | 3 |
OR | ||||
BUS200G | 团队建设 | 3 | 0 | 3 |
BUS205G | Small 业务 Management | 3 | 0 | 3 |
OR | ||||
BUS282G | 顶石的研究 | 3 | 0 | 3 |
总学分 | 21 |
项目的结果
Students will be able to:
• Identify the marketing mix variables: product, 价格, 的地方, and promotion and write a marketing plan.
• Create and develop an integrated marketing communication (advertising) plan, including marketing objectives, 策略, 和战术.
• Analyze consumer decision making as it relates to consumer buying behavior and marketing decisions.
• Analyze the decision-making process in marketing products internationally and understand the role marketing plays in a global 经济.
• Demonstrate knowledge of various advertising media, such as social media and all forms of digital mediums.
• 应用 the strategic 销售 model to personal 销售 activities.
• Engage in a personal 销售 situation with emphasis on the customer relationship and deliver a personal sales presentation using a sales portfolio and other sales tools.
• Possess an understanding of cross-cultural and global issues and sensitivity to diversity and other cultures.
• Demonstrate information literacy through research skills and the use of 技术.
• Demonstrate proficiency in critical thinking, 分析, 推理, questioning and quantitative skills.
琳达Richelson
业务 AdministrationProfessor, Program Coordinator for 业务 Administration and Canvas Administrator for 教师